In a business context, accountability is essential to keep work relationships transparent and productive. Photo courtesy of the UMF(CC Attribution). We have blogged about this topic about 4 times in the last 3 months. There’s a wide spectrum of transparency, and it often looks different from business to business. Twitter But it’s more than that. Then everyone has a clear understanding and can work together in achieving those goals in ways that don’t overwhelm or undermine employees. Being transparent is a powerful thing, if you can trust yourself and be trusted by others. Or in an effort to appear to be the expert of your industry, you might present your marketing initiatives as a company-wide endeavour, when in fact, it’s your CMO Mark O’Brian* and his team that should be named specifically. By being trustworthy. Or that, with becoming more transparent, they’ll somehow look unprofessional. Sure, go ahead and project trustworthiness, authority, and a willingness to share. So, what does transparency in business really mean? Chances are your CMO is not called Mark O’Brian. If we modify this definition slightly to be more relatable to business, we find that it means that you’re honest (and clear) with your customers. According to this poll, 94% of all consumers are more likely to offer a brand their loyalty if that brand offers complete transparency and nearly 75% of consumers say they would be willing to pay more for a product that offers complete transparency. But what does that mean for your business, exactly? The act of being transparent allows managers to openly communicate the goings-on within a company. It's time to break down that term as it relates to your company's involvement in social media. Trust is one of the key themes in many of the reasons that transparency is beneficial to company culture. What most people find so terrifying about the idea of business transparency is that they might lose face. People are being called out on their bad practices left, right and centre. c : readily understood. Technically, they’re right. Ah, “need to know”. I’ll tell you: Me. The reason we all want our businesses to grow and be successful. Great to hear you guys are on board with it , About The Spokal Guide to getting your first 1000 visitors from Twitter, 3 Blogging Templates to speed the creative process up. Being transparent in the workplace simply put, means operating in a way that creates openness and develops trust between managers and employees. If I’m on board, why aren’t more organizations practicing openness and transparency in the workplace? Essentially, when you are willing to communicate openly and effectively with your employees, everyone reaps the rewards. It means our leadership team strives to clearly and effectively communicate messages across the organization. Being transparent in the workplace simply put, means operating in a way that creates openness and develops trust between managers and employees. In other words, be loud and proud of the individuals that make your business what it is. Loyalty has proven to be the best result out of our investment in transparency. All you have to do is present the information in a timely manner, be accurately factual and be 100% honest. Transparent companies share information relating to … Let’s start with what transparency traditionally means: clear. Transparency not only contributes to higher rates of loyalty and stronger relationships within the company, but with your customers as well. Computing (of a process or interface) functioning without the user being aware of its presence. The Spokal A-Z Guide to Marketing Terms (learn what all that jargon means). If we modify this definition slightly to be more relatable to business, we find that it means that you’re honest (and clear) with your customers. She is the creator of the professional lifestyle blog, Candy Revolver. Please try later. Nicole Pellegrini is a blogger, designer and content marketer originally from New York and currently based in Los Angeles, CA. Better solutions. As they say, “fool me once shame on you, fool me twice shame on me” and people were resolute that they wouldn’t be caught sleeping again. This type of openness between managers and employees creates trust and leads to a successful organization. Let’s start with what transparency traditionally means: clear. Business transparency is the process of being open, honest, and straightforward about various company operations. We looked at data from over 2500 small businesses, saw what worked and what didn't, and turned those insights into a 3 pronged actionable plan. ");jQuery("#spokal_OptinFormResult_1").show();}});}); We'll send you a bunch of handy content creating guides and templates and a HUGE A-Z dictionary of online marketing terms - No more confusing marketing jargon for you! Communicate shareable information authentically about your community to engage your audience. Using stock photos, models, being general instead of being specific, are all fluff-tactics that have been ingrained into us (as individuals and as businesses) for years. The same studies show that people are often more likely to stay at a job when they like the people they work with. The Business Dictionary defines transparency as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making” and an “essential condition for a free and open exchange whereby the rules and reasons behind regulatory measures are fair and clear to all participants.” (Emphasis is mine).
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